Business to Business Key Findings: April 2013
Today's B2B marketing environment has never been more challenging: tough economic times and increasingly savvy and reluctant buyers continue to turn up the heat on marketers. The post Business to...
View ArticleB2B Key Findings, April 2013
Think email marketing has gone the way of snail mail and the typewriter? Think again! The post B2B Key Findings, April 2013 appeared first on Saurage Marketing Research.
View ArticleCommercial Vehicle Manufacturer Rebranding
A truck dealership that sells mid-size to large trucks wanted to expand its market share within an eight-county region. The company's advertising agency contracted with Saurage Research to explore ways...
View ArticleLinking EPA’s Energy Star Brand to HVAC
The Environmental Protection Agency (EPA) wanted to learn the best ways to encourage heating, ventilating and air conditioning (HVAC) companies to use its Energy Star brand for qualified systems. The...
View ArticleTelecommunications Advertising Strategy
A telecommunications company wanted to determine the value of marketing bundled services to business customers. The company turned to Saurage Research to develop a research project to profile the...
View ArticleGlobal Rebranding
A global oilfield tools and services client wanted to roll up its numerous divisional brands under a single corporate identity while ensuring that the division-relevant taglines and capabilities...
View ArticleSaurage Marketing and Research Tools (SMART)
SMART Boards: Everybody likes to be heard. We’ve learned that even the busiest of people love to share their opinions, provided they can do so on their own terms. This is the brilliance of SMART...
View ArticleBusiness-to-Business Key Findings – July/August 2012
The July / August 2012 B2B marketing key findings takes a look at the U.S. workforce, email marketing, mobile devices and shopping, and a spotlight on working women.The post Business-to-Business Key...
View ArticleBusiness to Business Key Findings – September / October 2011
Websites Need Improvements B2C and B2B Marketing Priorities Emerging Majority Business Ownership Rising Websites Need Improvements One goal of marketers is to effectively convert website visitors into...
View ArticleCommercial Vehicle Manufacturer Rebranding
A truck dealership that sells mid-size to large trucks wanted to expand its market share within an eight-county region. The company’s advertising agency contracted with Saurage Research to explore ways...
View ArticleB2B Key Findings, June 2013
Most business-to-business marketers know their jobs differ from their cohorts in the B2C realm. Yet, many may not understand specifically how these differences impact marketing strategies and tactics....
View ArticleB2B Key Findings July 2013
With new job titles like “Head of Customer Experience” and “Chief Customer Officer” emerging, businesses are recognizing the importance of the customer experience and making someone accountable for it,...
View ArticleB2B Key Finding August 2013
Boost Sales with Content Strategies that Educate and Entertain Brands that creatively use content marketing to educate and entertain may be choosing the road less traveled, but they are reaping the...
View ArticleB2B Key Findings September 2013
They may differ when it comes to focus and use of specific tactics, but according to a recent study, small B2B marketers (10-99 employees) and their B2B enterprise peers (1,000+ employees) continue to...
View ArticleBusiness to Business Key Findings: January 2013
B2B marketers appear to be warming up to the use of social media.The post Business to Business Key Findings: January 2013 appeared first on Saurage Marketing Research.
View ArticleBusiness to Business Key Findings: January 2013
Forrester Research projects that 2013 will see about $560 billion in business-to-business ecommerce transactions, indicating the sector must master multichannel marketing programs and proven techniques...
View ArticleBusiness to Business Key Findings: February 2013
As the economy improves, lessons learned during the recession promise to impact business-to-business sales, product development, finance and marketing groups for the next five years, according to a...
View ArticleBusiness to Business Key Findings: March 2013
Marketing has experienced massive change in the past decade, driven largely by new technology mostly nonexistent just five years ago. And while much of this new technology offers a host of...
View ArticleBusiness to Business Key Findings: April 2013
Today's B2B marketing environment has never been more challenging: tough economic times and increasingly savvy and reluctant buyers continue to turn up the heat on marketers. The post Business to...
View ArticleB2B Key Findings, April 2013
Think email marketing has gone the way of snail mail and the typewriter? Think again! The post B2B Key Findings, April 2013 appeared first on Saurage Marketing Research.
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